Vodka Ad - 1105 Words

Ryan Thouin Composition 101 Mrs. Lhota 7 March 2011 Skyy Vodka â€Å"Gender Ad† Skyy Vodka is one of the top five selling vodkas throughout America (â€Å"American,† par. 1). This alcohol company has become a leading vodka seller because of many reasons, and one of the most important reasons is advertising. Moreover, Skyy Vodka has been known for their provocative nature and underlying stereotypes found throughout their ads. Stereotypes are something conforming to a fixed or general pattern, especially a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, prejudiced attitude, or uncritical judgment (â€Å"Stereotype,† par. 1). Most Skyy Vodka ads portray women as inferior†¦show more content†¦This type of subtle stereotype is easily pointed out when looking at this ad because the first thing you notice is a big breasted, scandalously dressed women lying down. The woman is lying under the man, which gives the negative message of women bein g less important or worthless when it comes to her male counterpart. Mock assaults by men over this woman could be said in a variety of different ways. Men could say she’s dressed like a slut, looks like she puts out, has a nice rack, or a variety of other insults. Woman being portrayed as less important then men and objects of insults can only lead our youth in the wrong direction. Women in general, no matter what age, are left to feel inferior or just degraded when it comes to comparing them to males. The lying down gives women the feeling of being below males in the overall outside viewpoint, and being the object of male mock assaults gives them the feeling of embarrassment, which can only lead to mental pain. In conclusion, the ads overall message is that if you are a well dressed man with alcohol, all you have to do is stand over the most attractive of women and she will be instantly attracted. This message clearly shows the stereotype of women being dominated by men while being seduced at the same time, which is a common stereotype that has been usedShow MoreRelatedAbsolut Company SWOT Essay702 Words   |  3 Pagesï » ¿The Absolut Company SWOT Analysis Strengths Supreme quality product image Absolut Vodka is a high quality spirit, and it is positioned as one of the leading luxury brands in the world. With it’s witty, chic advertising and it’s unique production methodology, it has reached the top of mind of spirit consumers around the world. The brand image is closely connected to art and chicness. Good price-quality ratio Since Absolut positions itself as a luxury brand, it uses premium pricingRead MoreRussian Standard Vodka: Strategies for Global Branding and Expansion Into the Us Market1460 Words   |  6 PagesRussian Standard Vodka: Strategies for Global Branding and Expansion into the US Market An Individual Case Study Prepared by Yanan MIAO under the Supervision of Pro. 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